Toyota hyping hybrids with consumer face-to-faces
Toyota Canada and the Ontario Toyota Dealers Association are teaming up to literally put the brand's hybrids in the hands of green-minded potential customers.
Toyota Canada and the Ontario Toyota Dealers Association are bringing the Toyota Hybrid Tour to Ontario shopping centres this week, inviting consumers to join a test drive and interview a company rep.
The tour will feature interactive information displays, the opportunity to learn about eco-friendly automotive technology generally and Toyota’s hybrid vehicles specifically – the Prius (pictured), Highlander Hybrid and Camry Hybrid – as well as ‘fuel-sipping’ (as opposed to fuel-guzzling) gasoline models including the Yaris and Corolla.
The tour will make four stops – Toronto’s Yorkdale Shopping Centre, Vaughan’s Vaughan Mills Shopping Centre, Ottawa’s Byward Market and Mississauga’s Square One Shopping Centre, where the initiative kicked off yesterday morning.