Fashion Frame hooks up with Siblings

The boutique catering to young teenage girls has partnered with the advertising network Fashion Frame to bring ads into fitting rooms.

Montreal-based Fashion Frame – an OOH billboard network with fitting-room-focused ads – has partnered with the boutique Siblings, a division of YM, which reaches the young female clientele aged 7 to 14. One advertiser taking advantage of the partnership is Rogers, with a back-to-school television campaign that launched last week.

‘This wonderful partnership with Siblings confirms that Fashion Frame is a dominant indoor media among the retail fashion industry. Our priority remains the development of different and complementary niches for our national advertisers, while offering multiple in-store marketing solutions,’ says Danielle Chagnon, president of Fashion Frame.

‘Our partnership will provide an excellent marketing opportunity for top advertisers inside our fitting rooms as well as promotions and sampling opportunities to our fashion-forward young female,’ says Edith Benezrah, president of Siblings.

Fashion Frame is a key partner of Zoom Media in Canada. It has over 35 retail partner chains across Canada.