W Network hunting for experts
The women's specialty channel will host a new contest, W Experts Search, to find talented individuals in fields such as health, home and beauty.
Corus’ specialty channel W Network looks for new talent in the W Experts Search, which began Sept. 1. Interested contestants can submit audition videos on www.wnetwork.com until Oct. 13.
‘This contest is the perfect complement to W Network, with a significant portion of our prime-time schedule already dedicated to programming featuring W Network’s roster of talented experts. The W Expert Search is a great way to find new and undiscovered talent, and build on this pool of expertise,’ says Joanna Webb, VP of programming at W.
From Oct. 13 to 26, viewers will rate and comment on the online videos. On Oct. 31, the top 20 finalists will be put through a series of challenges (also to be featured online). A one-hour programming special is set to air in early 2009.
Promoting the search is a multilayered campaign that includes online, radio, transit shelter ads and customized TV promos, featuring W Network’s Anna Wallner and Kristina Matisic from Anna and Kristina’s Grocery Bag and The Shopping Bags, Candice Olson, host of Divine Design, Style By Jury’s David Clemmer and Alison Griffiths from Maxed Out.
On Monday, Sep. 8, W Network’s drill teams will search for experts in Toronto, using guerrilla-style tactics like questioning pedestrians to find their next potential expert.
W Network has over 10 million viewers in an average month.