Media Experts’ roster expands by two

The media shop is bringing aboard a planning account director as well as a television-buying supervisor.

Toronto-based Media Experts has expanded its team with two new additions. Phil Borisenko has joined the media shop as planning account director. He brings more than 15 years of strategic media planning and broadcast-buying experience, with expertise in retail, travel, beverages and media.

Matthew Bailey has stepped into the role of television-buying supervisor, handling retail television accounts including Future Shop and WestJet. ‘I brought Matthew on board as his television-buying philosophy matches our own perfectly,’ says Nicole Sommerville, Media Experts’ broadcast manager.