Sportsnet unveils new iAd opps » Media in Canada

Sportsnet unveils new iAd opps

Rogers' launched its new web application - featuring customized options for the iPhone and iPod - with a prominent banner for ads.

Rogers’ has bowed a new web app developed specifically for the iPhone 3G and iPod touch. The site now offers real-time scores, stats, standings and breaking news aimed at young men aged 18 to 29. Ad opps include a prominent banner at the top of its main page.

Advertising at launch consists of online ads, while TV spots developed in-house are part of upcoming plans.