Much MTV Group taps Caporicci

He's the man that hooks up brands with youth viewers across all network platforms.

Dave Caporicci has been appointed director of program marketing and brand partnerships at CTV’s Much MTV Group. The newly minted division works on engaging youth audiences across all platforms for eight broadcast channels, three online video players, live events, mobile and VOD.

Caporicci joined MuchMusic in 1996 and has been among those responsible for growing the Much portfolio. The brand partnerships team he is now overseeing is devoted to creating opportunities to enable clients ‘to reach viewers in original and distinct ways.’ Its portfolio includes the MMVAs, Nike Plus I Run creative content campaign, Virgin Festival and Rogers Presents MTV Live at The Concert Hall.