Cashmere goes pink
September 17, 2008 by
Marija Djukic
Kruger Products’ 2008 White Cashmere Collection: A Touch of Pink, Designing a Future without Breast Cancer – ‘combines fashion with compassion’ at a runway show Friday, Sept. 19 at Toronto’s St. Lawrence Town Hall. Already in its fifth year, the show for media and VIPs has proven to be a good buzz- and coverage-generating effort for the brand, and each year a new wrinkle is added.
The designers, eight Canuck couture stars – such as David Dixon and Arthur Mendonca – are incorporating the Pink Cashmere into this year’s all-TP-fabricated collection, helping promote the fact that 25 cents from every purchase of the new limited-edition Pink bath rolls will go to the Canadian Breast Cancer Foundation.
‘It’s an honor to help support the vital research funded by the Foundation, and to raise funds and awareness for a cause that’s so important to our consumers and our company,’ says Nancy Marcus, VP consumer marketing, Kruger.
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