Pattison Outdoor wins Oakville Transit account

With 80 buses operating within the GTA, the OOH company will introduce new vinyl applications to the exterior of buses.

Beginning Oct. 1, Oakville, ON.-based Pattison Outdoor will handle the ad rights for Oakville Transit buses – the sixth on its transit roster that already includes Calgary, Edmonton, Winnipeg, Ottawa and Halifax.

The OOH company will introduce exterior vinyl applications on buses to offer advertisers with limited access to billboards an attention-grabbing busvertising alternative.

As part of the Greater Toronto Area and a total population of 5.4 million, Oakville Transit has a fleet of 80 buses operating since 1972.