ScoreMobile launches Score Predictor
The new app allows mobile phones to act as remote controls - to national television.
Just in time for NHL hockey, Score Media’s ScoreMobile is launching its new mobile fantasy sports application, Score Predictor, today. The app enables fans to text in score predictions on three games per day, per league. Best guesses get screen time on The Score Television Network and are eligible to win weekly prizes, including a 50′ plasma TV.
Deeper engagement with audiences participating in the Score Predictor game is also made possible by the app’s ‘return path messaging’ feature, whereby score predictions get return text updates and results linked to various advertiser calls to actions, ranging from product samples and coupons to contest entries.
‘Your mobile is now a remote control device,’ Dale Fallon, director, mobile, Score Media tells MiC. ‘Score Predictor brings a very public social dimension to fantasy sports, which are usually played online. The convenience of SMS messaging combined with the broad reach of television is something that our fans crave and that’s why we’ve created this unique offering.’
The Score Television Network is available in over 6.4 million households in Canada.