Survey 3 2008 BBM Overview
Despite political and economic turmoil, radio just keeps rolling with the punches, as demonstrated by the results of the BBM stats released today.
It would seem that the world is in a state of upheaval, with politicians continuing to pummel each other, the stock and housing markets crashing and Tina Fey emerging as the most popular vice-presidential candidate in the U.S. Despite all of that, radio keeps chugging along, as demonstrated by the radio BBM results released today.
Toronto: Bragging rights at the top of the ratings heap will have to be shared by CHFI-FM with a 9.3 % share (down from a 10.3) and CHUM-FM with 9.3% share (down from 10.2%) of hours tuned for Adults 12+. CHUM-FM continues to lead the way for females 25-54 with a 17.3% share (down from 17.7%), followed by CHFI-FM with 14.2% share (down from 14.3%) and EZRock 97.3 with 10.1% share (up from 9.1%). Despite a decline, Q107 continues to lead the way for males 25-54, posting a 10.6% share (down from 12.6%). The Edge held its lead with M18-34, turning in a 12.5% share (down from 12.9%). CHUM-FM grabbed top spot for females 18-34, delivering 15.0% (down from 20.8%) and followed closely by Z103.5 at 14.6% (up from 11.1%).
Vancouver: CKNW fell back slightly but remains #1 for A12+ with a 10.8% share of hours tuned (down from 11.4%). It’s a great book for The Beat 94.5, surging to a 9.8% share for A12+ (up from 7.0%). Clearly, summer bodes well for the CHR format. The Beat leaped into top spot for F25-54 with an 11.7% share (up from 6.5). QM-FM slipped to second place for F25-54, delivering a 9.9% share (down from 13.0%), tied with 96.9 JACK-FM at 9.9% (up from 7.7%). ROCK101 bounced back to claim top spot with M25-54, posting a 10.3% (up from 9.6%). The FOX maintains top honours for M18-34 with an 18.6% share (down from 20.8%), followed by The Beat at 16.3% (up from 14.8%). F18-34 goes in a landslide to The Beat with 24.6% (up from 20.2%).
Winnipeg: CJOB kept its grip on its leadership position with a 14.5% share of hours tuned for A12+ (down from 15.6%). Nice gains for Hot 103, delivering an 11.7% (up from 9.7%). A great book for Hot 103, with F25-54 posting a 20.7% share (up from 13.3%). As for M25-54, the #1 position goes to Power 97, posting an excellent 20.0% (up from 16.7%) share, followed by 92 CITI-FM with 14.3% (down from 16.5). Power 97 continues to completely dominate M18-34 with an astounding 38.9% share of hours tuned (up from 28.9%).
Montreal: 105.7 Rythme FM took top spot with a 10.8% (up from 10.1%) share of hours tuned A12+. In the F25-54 race, 105.7 Rythme FM tops the list at 15.9% share (up from 15.5%), followed by Rock Détente 107.3 at 13.2% (down from 14.5%). CHOM-FM takes top spot for M25-54, posting a 12.9% share (up from 12.5%), followed closely by Energie 94.3 at 12.8% (down from 13.1%). For Montreal Anglo, CHOM-FM holds down the #1 position for M25-54 with a 22.2% share (down from 25.6%), while F25-54 features MIX96 at 31.1% (up from 30.6%). For Montreal Franco, Energie 94.3 holds down the lead for M25-54 with a 16.2% share (down from 16.7%), while F25-54 has 105.7 Rythme FM delivering a 19.9% share (up from 18.9%).
Calgary: Vibe 985 emerges at the top of the heap for A12+ with a 9.3% share of hours tuned (same as the last book). CJAY92 claims the #1 position for M25-54 with 11.4% share of hours tuned (down from 12.5%). F25-54 goes to Lite96 with a 12.0% share (down from 12.2%). X92.9 leads the way for M18-34 with a 17.3% share (up from 12.1%).
In Edmonton, things are rocking. Our new leader, holding down top honours for A12+, is The Bear with an 11.6% share (up from 9.7% last time out). For F25-54, CISN rises to 13.4% (down from 20.5%). For M25-54, The Bear remains #1 with 18.1% (up from 14.7%). M18-34 once again belongs to the Bear with an incredible 33.6% share (up from 28.2%).
Ottawa-Gatineau: Hot 89.9 takes hold of the #1 position with a 12.0% share (up from 9.8%) for A12+. CHEZ106 continues to lead the way with M25-54, delivering a 14.5% share of hours tuned (up from 10.8%). For F25-54, Hot 89.9 tops the list with a 13.9% share (up from 12.7%).
A brief overview of share figures from the Survey Three 2008 BBM, courtesy of David Bray, is available here.
David Bray is Sr. VP of Hennessy & Bray Communications.
He can be reached at firstname.lastname@example.org.