Wal-Mart top radio advertiser:
Media Monitors – Sept. 29 to Oct. 5, 2008
The big-box retailer makes a huge leap to #1 from #91, while Petro-Canada drops one rank to #2.
This week’s top radio spending crown goes to Wal-Mart, while Petro-Canada drops to second place. In third and fourth places are Sears and the Ontario Power Authority, rising from #32 and #33, respectively.
Aeroplan comes in one spot down at #5, while The Bay jumps into the top 10 at #6 from #50. Rogers Wireless also drops one spot into #10.
To find out which other marketers boosted their radio buys, by category and brand, in the Toronto market this week, visit: