Teletoon adds new contests to GO! microsite

ZO brings Fruity Cheerios into the game.

On Monday, Oct. 27, Teletoon and General Mills’ Fruity Cheerios will add new contests to Teletoon’s successful GO! microsite – part of a cross-platform promotion brokered by Toronto’s Zenith Optimedia. Two new contests will aim to get kids ages 6 to 11 engaged in fun online and outdoor activities.

Live and active until Dec. 7, the Fruity Cheerios GO! contest asks kids to name a Fruity Cheerios character for a chance to win a prize pack and be featured on the back of a cereal box.

While on the site, kids can also ‘tag’ their favourite Teletoon action show, part of the Lazar Tag ‘Tag or Be Tagged’ contest, to win one of 10 Lazar Tag Complete 2 Player Systems and see the series tagged most air on Friday, Nov. 21. During the three core action shows, World of Quest, The Secret Saturdays and The Spectacular Spider-Man, 30-second spots and a lower third will highlight the microsite to drive viewers online.

Fans of Bratz can create their own music videos for the Bratz track ‘Friends are Forever’ to receive a Bratz prize pack. A winner will be drawn each week until Nov. 24. At the end of the promotion, one grand prize winner will see their music video streamed online and in an on-air spot, and receive a prize pack worth $500.

Last year the microsite saw over 3.8 million online impressions, while sees over 1.5 million visits and over 2.5 million game plays per month. Ad opps range from contests and product placement to customized web pages.