CODA takes steps to standardize digital OOH info

The Canadian Out-of-Home Digital Association releases its first media standardization form, giving advertisers at-a-glance convenience when sorting through all the emerging digital options.

The Canadian Out-of-Home Digital Association’s new Media Standardization Form, now available on the CODA website, is part of an effort to consolidate and standardize all CODA member network statistics.

Michael Girgis, CODA chairman and president of ONESTOP Media Group, says, ‘One of CODA’s main goals is to centralize information and assist clients in navigating the growing digital network landscape in Canada. New environments and mass installations bring media buyers and planners a fantastic alternative, especially during these sensitive economic times. This is the beginning of a number of CODA initiatives in an effort to standardize information and create a common base line for this emerging medium.’

The CODA Media Standardization Form allows users to identify and qualify OOH digital network ad opportunities via a quick ‘at a glance’ format.

New CODA members include Rogers Media, Shopcast, Sharp Electronics, Cognovision, Daktronics, Barco, Bunn Company, Arsenal Media, Harris Corporation and LG Electronics. To date, the association comprises 30 companies.
The CODA Media Standardization Form is available