The Weather Network’s iPhone forecasts gain fans

Along with the weather report, the fledgling mobile app delivered 2.6 million ad impressions in the last few weeks since launch.

The Weather Network’s iPhone application WeatherEye has witnessed over 100,000 downloads and served up 2.6 million ad impressions since it went live three weeks ago. General Motors is the launch sponsor, and desktop and mobile advertising is also available.

Targeting adults ages 18 to 49, the websites of The Weather Network and its French counterpart, MétéoMédia – with 5.2 million and 2 million unique visitors per month, respectively – have ad opps ranging from videos and an all-Canadian city page takeover (one advertiser on the forecast city pages) to weather-triggered ads.

Within the next year, the websites will also feature a special ’20th Anniversary’ section, which will house a series of short reports that aim to educate viewers on forecasts.

The Weather Network and MétéoMédia are owned by Oakville-based Pelmorex Media.