Transcontinental gains Redwood Custom Communications

The consumer magazine and newspaper publisher is adding to its Marketing Communications Sector.

Montreal-based Transcontinental has acquired Toronto-based custom publisher Redwood Custom Communications, adding to its newly established Marketing Communications Sector.

Redwood offers data sciences, research and measurement, premedia tools, database marketing, variable printing and photo studio tools, among other features.

François Olivier, president and chief executive officer at Transcontinental, says his company’s main goal is to aid customers in reaching and retaining their target audiences, and that Redwood is at the frontier between traditional publishing and direct marketing.