Funeral home ads hit Quebec screens

Lépine Cloutier/Urgel Bourgie confronts the topic of death online and in new TV spots.

Quebec-based funeral service provider Lépine Cloutier (in Quebec City)/Urgel Bourgie (in Montreal) is helping prepare people for death in a new ad campaign by Cossette’s Montreal and Quebec City locations. It uses English and French TV spots and microsites to reach adults ages 65 and over.

Poignant 60-sec and 30-sec TV spots show that death is a normal part of life, and are currently airing in the Quebec market for three weeks. The spots are set to run for an additional four weeks in February and March, as well as in May and June.

The microsites act complement the corporate websites and include sections like ‘Because that is life, we’d like your opinions,’ to engage consumers. A direct marketing campaign is also set for early 2009.