TheScore.com launches national blog net
The Score is appealing to a larger audience of hardcore sports fans, particularly young adult men, by launching a national network of independent sports websites. Essentially a collection of influential blogs, theScore.com Sports Federation launched earlier this week with Bacardi Canada as its official launch partner.
Other advertisers who’ve hooked up with theScore.com are Sirius Satellite Radio, Mitsubishi Motors and McDonald’s, with big box and side banner ads.

» Spotted! Dempster's celebrates National Bagel Day
» Le Huffington Post Quebec launches
» Arctic Air premieres to over a million
» FX Canada acquires Russell Brand talk show
» TSN plans multi-platform coverage of 2012 World Juniors
