launches national blog net

First there was fantasy football, now there's blog federations . . .

The Score is appealing to a larger audience of hardcore sports fans, particularly young adult men, by launching a national network of independent sports websites. Essentially a collection of influential blogs, Sports Federation launched earlier this week with Bacardi Canada as its official launch partner.

Other advertisers who’ve hooked up with are Sirius Satellite Radio, Mitsubishi Motors and McDonald’s, with big box and side banner ads.