Whole Foods Market launches digital signage stations

The Marketplace Station targets health-conscious shoppers with vendor recipes and fitness tips.

Toronto- and Oakville-based Whole Foods Market is reaching natural and organic food buffs, primarily women, using its new digital signage station, The Marketplace Station. Exclusive editorial segments (media partner yet to be announced) will give consumers info on nutrition, fitness and leisure, and advertisers can also get on board.

Owned and operated by Aurora, ON-based digital signage specialist Planet-Tek Systems, the targeted media is set to launch the first week of December. Reaching Whole Foods’ 200,000 monthly visitors, the 10 stations are department-specific, such as ‘The Produce Station’ and ‘The Ecological Station,’ giving marketers the chance to spotlight relevant POP initiatives.

Genuine Health and Acropolis Organics have already signed up to promote with the stations, and will provide recipe ideas, among other messaging. Per station, a 30-sec digital spot (per location) is approximately $480 for one month.