Onestop expands network on TTC platforms

OOH operator to reach 1.4 million commuters via real-time notification system.

Toronto-based digital OOH operator Onestop Media Group expanded its new electronic ‘next vehicle arrival notification system’ on the TTC’s bus bays, after recently launching the displays on subway platforms. With this expansion, real-time TTC information will reach 1.4 million people daily.

The Onestop TTC network provides commuters with information on news, sports, weather and sponsored content.

‘While the first [system] has been launched at Spadina station, the bus, bay and subway platform expansion to all 69 TTC stations will be completed by 2010,’ Erin Jandciu, VP, communications, Onestop, tells MiC.

‘We see this as a win-win product. TTC riders get valuable information, and our advertisers get sticky content to increase the value of their impressions. Everybody wants to know when the train or bus is arriving,’ says Onestop CEO Michael Girgis.