Top advertiser for 2008, Sears retains #1 rank into the new year:Media Monitors Dec. 29, 2008

Top advertiser for 2008, Sears retains #1 rank into the new year:
Media Monitors Dec. 29, 2008 – Jan. 4, 2009

January 8, 2009 by Melita Kuburas

Sears was the top radio advertiser in 2008, with Sleep Country Canada coming in second and diamond chain store Spence ranking third in Spot Ten Canada Rank’s year-end roundup.

It’s no surprise then that Sears keeps a tight grip on its #1 spot in the first weekly ratings of the new year. The Brick comes in #2 after being left out of the ratings altogether last week.

February, aka Heart Month, is just around the corner, so the Heart and Stroke Foundation drops in at #3. McDonald’s jumps from #81 to #4, and Chrysler-Jeep-Dodge rises to #5 from #49 last week.

The Home Depot is #6 and the Royal Ontario Museum, which is offering a deal on weekend child admissions until Feb. 8, comes in at #7.

TorontoJobShop.ca rises 19 spots to #8, Grey Power insurance providers is #9 and Florida Tourism entices travellers to the sunny state, moving up a whopping 481 ranks to #10.

To find out which other marketers boosted their radio buys, by category and brand this week, visit:
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