GlassBox TV’s AUX partners with Exclaim! Media
Co-production deal will see Exclaim.ca video content featured on all AUX platforms.
Exclaim! Media has announced a partnership with GlassBox Television’s newest channel, AUX, that will see Exclaim.ca video content featured on AUX platforms, including mobile and VOD, as well as its interactive, cross-platform music channel, Aux.tv, and GlassBOX TV’s multi-platform digi-channel, Bite.
As part of the deal, TV shows like Exclaim! TV, hosted by Sam Sutherland, and Dizzy Playground, both targeting the 16-34 demo, will be co-produced with AUX, with new episodes broadcast Monday nights at 9 pm ET on Bite, which is currently available through television service providers including Rogers, Bell TV, Cogeco, Telus, SaskTel and MTS.
Customized content and integrated programming opps are currently available to sponsors as part of the deal, as are post-roll and pre-roll ads on Exclaim.ca.
Exclaim! Media president Ian Danzig says the partnership presents a great opportunity to reach new audiences with its content. AUX programming generally targets the 18- to 34-year-old Internet-, TV-, mobile- and VOD-wired consumer, and includes a mix of short-form and half-hour shows centred on emerging acts, new music discovery, news and current affairs in the music scene.
Exclaim! Media reaches its audience through three main platforms: in print through Exclaim! magazine, published monthly with a CCBA/BPA audited circulation of 104,000 copies distributed across 2,700 locations in Canada; online with Exclaim.ca, which currently reaches 148,000 unique monthly users and features online-exclusive content, including Exclaim! TV, Exclaim! Radio and Exclaim! News; and Exclaim! Events, which offers customized sponsorship programs to clients as part of a live experience, with national tours executed in the past on behalf of Toyota, Mazda, Rogers Wireless, Maxell, Grant’s Whiskey and Puma.