New Men TV series has role for manly brands

Man on a Mission's testosterone zone offers strategic sponsorship and integration opps.

A new comedy lifestyle show geared at the 18-35 male demo is premiering on specialty net Men TV next Tuesday. Man on a Mission features a new challenge every week with camera-clad man’s man Matt Embry as he talks up guy topics from sex, cars and dating to fashion, food and fitness.

The first season offers 26 eps airing every Tuesday at 9:30 pm, starting Jan. 20 (with a primetime encore telecast on Jan. 25 at 8:30 pm ET), and has the show’s star throwing bachelor parties, learning how to beat the house at the casino and fighting a martial artist.

The show’s website is a resource for viewers who want to review info discussed on the show, revisit top clips, interact with the show’s creative team or offer ideas for missions they want Matt to undertake.

The producers are currently looking for brands interested in reaching the show’s target demo on-air and online, including presenting sponsor and integration opps around the show’s various topics. ‘The show isn’t a magazine,’ Tyler McLeod, VP development at Pyramid Productions, tells MiC. ‘But within the storylines there are self-contained scenes we can turn into branded content.’

McLeod tells MiC the prodco’s other series are also open to brand involvement in hockey- and home entertainment-themed content. The DVD Show, currently in its third season on Sun TV and Men TV, has presenting sponsor and promo opps; and Flames This Week, now in its fourth season on Sportsnet West, also comes with sponsorship opps.

To help build viral awareness for the property, the show’s hottest segments are being seeded online with links to the show’s airtimes on Men TV.