Cisco technologies and NHL team up for digi-initiatives

Fans will be able to access all games on broadband media channels.

In a new strategic partnership, Cisco technologies will be supporting the National Hockey League’s (NHL) digital video content.

Cisco’s Internet-based network is now being utilized as the NHL’s platform to deploy digital video apps and capitalize on activation opps, such as the new NHL GameCenter Live. The online subscription service offers fans who may not otherwise have access, live streaming of locally televised games – up to 40 games per week.

‘The NHL is a very innovative organization they understand and embrace how technology can change their business, can grow their fan base,’ says Maria Dincel, senior manager, sports marketing, WW media and corporate sponsorships at Cisco.

Also new is the immersive NHL Network Online where fans can access seven free multimedia channels through NHL Network Online, a behind-the-scenes offering developed around hockey themes. Cisco powers the Game Highlights channel and LiveWire channel, which airs live events from around the league.

The new digi-improvements will also take place in arenas in the form of video highlight packages on Jumbotrons.

Earlier last week NHL also announced that it secured $10 million in corporate marketing partnerships for the all-star weekend in Montreal. It included red-carpet videogame tournaments both on Xbox 360 and Nintendo Wii, interactive product display by Bell, a festival by Bud Light and other sponsorships by Cisco and Bridgestone.