Organic Beauty defies downturn

The newly launched green lifestyle title believes eco-conscious women and a fast-growing product base bodes well for success, despite a tough ad environment for magazines.

The recently launched Organic Beauty has hit the Canadian marketplace with hopes to take advantage of the lack of competition within the natural beauty niche. Targeting eco-conscious women between 25 and 65, the bi-monthly US-based mag is also published in Canada.

Publisher Diane Hintz expects the magazine to fare well despite the poor economy, and says the increasing amount of natural beauty products on store shelves is encouraging for the new mag, which launched with its February issue this month. While admitting that the recent failures of comparable niche magazines may be cause for concern, Hintz states that Organic Beauty‘s lack of competition will allow it to thrive.

Both print and online ad opps are available, and include free banner ads for print advertiser. Current advertisers in the premier issue include brands like Spa Ritual, Nature of Beauty and DermaE.

The magazine is being promoted at various retailers including Barnes & Noble, Indigo/Chapters, Loblaws and Costco.

The mag’s circulation runs at 150,000 in total across the US and Canada.