Carlsberg retains GJP

The Toronto-based ad firm will handle Carlsberg Canada's media initiatives on all Carlsberg products.

Carlsberg Canada has just named Toronto-based GJP Advertising as its new AOR in Canada – a first in four years.

GJP, the only agency asked to present campaign options to the Mississauga-based brewer late last year, will be responsible for advertising and media initiatives with Carlsberg and the Carlsberg family of products.

Carlsberg and GJP have already begun working together to launch a new national promotional campaign based on Carlsberg’s ‘Probably the best beer in the world’ positioning this spring, with print and web from GJP.