Ratings slide 14% for big game
The four-hour-plus telecast clocked in at 3.6 million viewers on CTV, while RDS nabbed 691,000.
Super Bowl XLIII fell short of last year’s smash audiences, but retained strong numbers on Sunday for CTV and RDS in a nail-biter that handed the Pittsburgh Steelers its record-breaking sixth championship.
The four-hour-plus telecast clocked in at 3.6 million viewers on CTV, while RDS nabbed 691,000 for the Steelers’ 27-23 victory over the Arizona Cardinals. The numbers are down 14% on CTV versus last year’s record-breaking 4.2 million eyeballs, while RDS saw a 24% decline (all numbers 2+).
The game peaked at 4.3 million viewers combined on the Canuck broadcasters at 10:02 pm when Pittsburgh’s Santonio Holmes scored a touchdown with 42 seconds left in the fourth quarter.
In the US, Super Bowl XLIII scored 95 million viewers on NBC and was the second most-watched final in US history. The numbers were down 2% from last year’s Giants/Patriots match-up which averaged 97 million viewers on Fox.
Over on CBC, the NHL All-Star Game in Montreal garnered 1.5 million viewers on Jan. 25 – its highest audience in nine years – while the All-Star skills competition averaged 1.3 million. The numbers mark a more than 30% increase over last year’s event in Atlanta.
The news was also good for CBC’s The Rick Mercer Report, which nabbed a season-high 1.2 million viewers last week, while reality show The Week the Women Went topped the 1 million mark for the first time on Wednesday.
From Playback Daily