numbers giddy up

Slapstick humour site appeals to Canada's male 18-34 online demo.

Apparently guys need a lot of cheering up. Jolt Media Group’s male humour site‘s total monthly unique visitors have risen from 256,000 in June to 903,000 in December while its 18-to-34 demo is consuming nearly 85% of all time spent on the site, according to comScore data.

Featuring college humour video clips and photos, the site’s latest traffic leap had it leading and Comedy Central in 18-to-34 male audience numbers in Canada.

‘The economy has entered a recession and the first thing people seek in rough times is great entertainment,’ explains CEO of JMG, Chris Pavlovski.

Ad formats on the site include pre-roll video and custom units range from video fade out, online game production, integrated headers, online video contests and site skins.

Advertisers on the site have included Virgin Mobile, Bell Mobility and Sirius, as well as theatrical releases such as My Bloody Valentine, Yes Man and Zach & Miri Make a Porno.