Elle Canada covers Project Runway Canada
In addition to the front page, the mag's sponsorship role bows features, supplements and online play in this month's issue.
Global’s Project Runway Canada media partner, Transcontinental Media’s Elle Canada, launched its magazine campaign this month featuring the show’s host Iman on the cover along with an exclusive, in-depth sixteen page supplement promoting season two.
In addition, Ellecanada.com will feature Project Runway Canada ‘Insider Information’ including contestant and model profiles as well as backstage and beauty secrets.
Elle Canada editor-in-chief Rita Silvan returns as a judge while the magazine supports the new season through a comprehensive print and online campaign.
‘The show is very much in keeping with Elle brand positioning of stylish, sexy, and spirited,’ says Elle Canada publisher Jacqueline Howe. ‘We know our readers will tune into this season on both Global and Slice and we believe Project Runway Canada will also bring new readers to Elle Canada.’
The campaign wraps up with a cover story in the July 2009 issue of Elle Canada profiling season two’s winning designer’s runway collection and model.
Project Runway Canada airs Tuesdays at 10 pm ET on Global, with encore presentations on Slice on Saturdays at 9 pm ET.