Pizza Pizza flips to the top:
Media Monitors Feb. 23 – March 1, 2009
Government of Canada rules Montreal's ad spend rankings.
In Toronto, Pizza Pizza moves up a whopping 469 spots to become the #1 radio advertiser for the week. Meanwhile, the federal government increases its ad spend and moves up five places to #2, and the Canada Revenue Agency, gearing up for the tax season rush, rising 12 spots to #3.
The National Home Show still wants to know about ‘your little project,’ moving up one spot to #4, while SellOffVacations.com inches up one spot to #5. TVO moves up 290 places in the ranks, just before its week of documentaries later this month, to #6.
Mr. Lube moves up one spot to #7, and the Motor Home Trailer Show that was on until March 1 moves 76 spots to #8. Sleep Country Canada sneaks into the ranks, moving two spots to #9, and Chrysler Jeep Dodge retailer jumps 70 places in the ranks to #10.
In Montreal, the Government of Canada also increases its ad push moving up nine spots in the ranks to #1. It’s still bitterly cold in Canada but Bahamas Tourism drops by one degree to #2, while AlarmForce rises one to #3.
The Brick falls one spot to #4, UFile tax preparation software remains steady at #5, and Brault and Martineau drops four spots to #6. Le SuperClub Videotron moves up two places to #7 and Home Depot makes a move of 373 spots to #8.
Bell Mobility falls one spot to #9, as does pharmacy Jean Coutu, dropping from seventh place to #10.
To find out which other marketers boosted their radio buys, by category and brand this week in Montreal, visit: By category