AOL’s ad net comes to Canada
Platform-A launches today. Two words come to mind: ka-ching.
AOL is launching Platform-A in Canada today, making its online ad network – touted as the industry’s largest digital advertising platform – and its Web marketing tech solutions available here.
Senior director of Platform-A Canada James Prudhomme, who is leading efforts in the region, tells MiC that advertisers and agencies here now have a cost-effective way to reach a large scale audience through the digital platform’s single point of contact, and manage digital marketing channel activity.
The move aligns AOL’s existing Canadian advertising operations, which collectively account for 22.4 million uniques per month according to comScore data (that’s more than 93% of the online audience in Canada, by the way) to its ad network, which includes AOL’s media properties AOL.com, AIM and MapQuest, as well as Advertising.com‘s third-party niche sites like online automotive magazine Canadian Driver, Engadget and TMZ.com from AOL’s MediaGlow publishing unit, which alone reaches more than 10 million Canadians monthly, according to comScore.
The platform already has operations across Europe, in Japan through a joint venture with Mitsui, and in the US where it reaches 91% of the American online audience. Tacoda’s audience insights and behavioral targeting are part of the offering, as is AdTech, an international digital ad serving business which recently announced its partnership with The Weather Network. Quigo’s AdSonar, a sponsored link network and content-targeting site, and mobile ad-serving network, Third Screen Media are also part of Platform-A’s assets.