The Globe courts more investors online
A relaunch of its investor site next month will be supported by a major print and web campaign investment handled by Gaggi Media.
With over six million monthly uniques to Globeandmail.com since September, and record numbers – 1.2 million, according to Omniture – hitting up its Globeinvestor site, the Globe is launching a redesign with new stock performance tracking tools, simplified navigation, faster info access and more up-to-the-minute news, stock watchlists, alerts, research, analysis and expert commentary next month.
Pegged as a gathering place for Canadian investors, the digital updo will reach a broader range of audiences who are watching their money closely in these tough economic times, says Globe and Mail director of marketing,Sean Humphreym who adds that the design and content enhancements will make Globeinvestor ‘an even more powerful vehicle.’
New site features include personalized market alerts, an integrated watchlist that tracks stocks, funds and ETFs, as well as expanded market data and live market coverage. The new site, also comes with a new focus on education and personal finance, with how-to videos for new investors as well as Canadian stock fund advice and insight from Globe experts and RoB columnists like Rob Carrick and David Berman.
The Globe and Mail unveiled a sneak preview of the upcoming site redesign last week, inviting visitors to view some of the new features coming next month. They tested their investment knowledge with the new Investor iQ Quiz, targeting both new and seasoned investors with a prize of $5,000 toward a trading account with Scotia iTrade and one-to-one consultations with a financial expert from the Globe‘s Investing Mentoring Program.
The full launch of Globeinvestor.com next month will be supported by a colossal eight-week marketing campaign involving Globe and Mail and Report on Business mag and web properties, as well as print ads in publications like Maclean’s, Canadian Business, enRoute , Forbes, Men’s Health, the Washington Post and Canadian House and Home, as well as email blasts and online ads, including properties like hgtv.com, and sweetspot.ca, TSX and 680News. All media buys were handled by Gaggi.