Best Buy targets tweens through Twilight Facebook app

Fans can receive love notes from the film's main character as part of the countdown toward its DVD release.

In anticipation of the film’s DVD/Blu-ray release on Saturday, Best Buy is launching a Facebook app targeting Twilight fans this week.

With campaign creative by Zig, the application, hosted at, delivers daily handwritten messages to Facebook profiles from the film’s main character Edward Cullen. The notes count down the days to the release.

Users are invited to post their creative responses to Edward’s messages and encouraged to vote for their favourite posts. Each reply post enters the user for a chance to win a $300 Best Buy gift card and a copy of the movie.

‘Many of Twilight‘s biggest fans spend significant time connecting with their friends on Facebook,’ says Cameron Wykes, executive CD, digital at Zig. ‘We found that they’re vocal about their enthusiasm for the movie, so we created another method for them to broadcast their excitement.’

‘The Twilight movie has inspired a powerful following amongst teens and tweens,’ adds director of entertainment for Best Buy Canada, Paul Fisher, ‘so we want to remind fans that the movie they have anxiously anticipated owning will soon be available at Best Buy.’