OMD gets the Rogers nod

March 19, 2009 by

OMD Canada is stepping up to the Rogers plate as its new media partner. The results of a review, which began mid-February, were announced yesterday afternoon, with news that the agency will be handling all of the conglom’s media planning and buying business.

According to Rogers SVP customer and corporate marketing services Caroline Papadatos, the agency made the cut because of its ‘media innovation and creativity, backed by an analytical rigour and a disciplined process.’ The company’s renewed focus on customer-centric marketing found ‘a real synergy’ with OMD, she adds.

www.rogers.com

• » Rouge FM goes pink for a cause
• » Ann Mack talks trends in social media
• » On the MiC: Niall McKinney
• » AOL Travel moves to HuffPost Canada
• » Rogers' earnings dips from mobile and cable headwinds

SCREENING ROOM

Go to Screening Room »