OMD gets the Rogers nod

The agency has been awarded the media giant's planning and buying account.

OMD Canada is stepping up to the Rogers plate as its new media partner. The results of a review, which began mid-February, were announced yesterday afternoon, with news that the agency will be handling all of the conglom’s media planning and buying business.

According to Rogers SVP customer and corporate marketing services Caroline Papadatos, the agency made the cut because of its ‘media innovation and creativity, backed by an analytical rigour and a disciplined process.’ The company’s renewed focus on customer-centric marketing found ‘a real synergy’ with OMD, she adds.