Global tickles funny bones with Canada’s favourite hosers
Bob and Doug McKenzie hit the animated small screen to remind Canadians of their comical roots, eh?
The McKenzie bros are joining Global Television’s collection of bumbling, beer-swilling cartoon characters. In the same vein as Family Guy and The Simpson’s, Global’s cheeky new half-hour animated comedy Bob & Doug will target adults 18 to 49 (skewed towards males). Premiering April 19 at 7:30 ET, the SCTV spin-off will feature character stereotypes from the cult classics Great White North and Strange Brew.
According to Christine Shipton, SVP drama and factual content, Canwest Broadcasting, the addition of Bob & Doug will draw from the vast cult following of the brew-loving duo, and will augment an already solid Sunday prime-time lineup.
Starring Dave Thomas (the original Doug McKenzie) and Dave Coulier, the cartoon is set in the fictional town of Maple Lake, where the McKenzie boys go about their lives as garbage men, and suck down brew and donuts with their pals at the Skate ‘n Bowl.
Canwest’s Global TV will heavily promote the program with TV spots launching April 2 during Sunday’s prime-time animated schedule. Additionally, a specialized microsite launches April 15, which will give viewers a virtual glimpse into Maple Lake and facts about its kooky characters.
Once aired, episodes of Bob & Doug will be available both online at GlobalTV.com and through video on demand.