Marketel secures national Standard Life biz

The agency's integrated services helped determine the account win, which includes media.

The Standard Life Assurance Company of Canada has chosen Montreal-based Marketel to develop and execute its new national ad campaign.

The company, which serves 1.3 million Canadians, chose Marketel for its rigour and in-depth understanding of the financial sector, as well as its and integrated services, according to Vincenzo Ciampi, VP of external communications and public affairs at Standard Life.