GlassBox TV hooks up with fanboys

New branded content for Toronto-based GlassBox includes a mini-series promotion for the Alliance Films' Fanboys.

Toronto-based producer GlassBox/Bite TV has partnered with media agency Genesis Vizeum on an integrated campaign for upcoming Alliance Films release, Fanboys. ‘We’re developing an original four-episode mini-series called The Fan Boys that will air each week on Bite TV, and on our mobile platforms, for four weeks leading up to the DVD release,’ says Ryan Fuss, director of sales at GlassBox TV. ‘Alliance Films will help promote this series on their film website as well, further driving tune-in and reach,’ he says.

Meanwhile, MoboVivo, a Calgary-based web and mobile distributor of online TV and game content, just added several new GlassBox/Bite TV shows, creating more potential visibility for any branded content and sponsorship efforts attached to its roster of shows targeting the male 18- to 34-year-old demo.

Bite TV is available in about 240,000 households in Canada, and Quincy Raby, director of marketing at GlassBox TV, says she expects a ‘significant uptake’ to occur as a result of the partnership. MoboVivo repurposes video to work on any mobile device anywhere in the world. In beta, it receives about 20,000 visitors to its web store per month, says Scott Valentine, VP marketing and business development. But he expects that number will grow exponentially because of recent provincial funding and an upcoming inclusion of prime-time content before a hard launch in September.

New shows that have online branding and sponsorship opportunities include The Wade Belak Show, a reality TV series about NHL tough guy and former Toronto Maple Leaf, and Rippin’ it -N- Lippin’ it, a combination of extreme sports and music.