Cosmo TV works the runway with The Fashion Show
Brand visibility is available within the new series, which pits experienced designers against each other for the top prize.
Corus Entertainment brings style to Cosmo TV with The Fashion Show, a new reality series for the 18- to 34-year-old fashionista.
Raising the stakes from an amateur competition, The Fashion Show, hosted by Isaac Mizrahi and Kelly Rowland of Destiny’s Child, takes 15 designers with industry recognition through weekly challenges, with one designer eliminated each week. The winning contestant (decided by viewers) will receive his or her own retail clothing line and a $125,000 prize.
The show, premiering May 11 at 8 pm, has a spot for brands on the runway, including on-air promo spots, customized closed captions, billboards, on-screen trivia and special sneak previews on the W Network.
Cosmo TV will promote the show with on-air promos on Cosmo TV and W Network, banners on CosmoTV.ca and a write up in Cosmo TV’s May newsletter.