Lowe’s jumps to the top:
Media Monitors April 27 – May 3, 2009
McDonald's moves to the top of Montreal's radio ad spend dial.
In Toronto, home improvement store Lowe’s moves four places to the #1 spot on the radio ad spend rankings, while McDonald’s, in the midst of its free coffee campaign, holds on to #2. Canada’s Wonderland moves 10 places to #3, while Porter Airlines also rises eight spots to #4.
In Montreal, McDonald’s moves up five places to top radio spender status, while Alarm Force shifts two spots to #2. Dormez-Vous also moves up nine places to #3, while The Brick moves from seventh place to #4.