P&G and The Score audition Canada’s Next Multi-plat Sportscaster
A new nationwide search launches today for Canada's hidden sportscasting talent, and the Gillette 'Drafted' contest shenanigans will replay as a reality show this fall.
A nationwide search begins today for Canada’s best undiscovered sportcaster. Helmed by partners The Score and Procter and Gamble’s Gillette brand, the program gives fans a shot at becoming a multi-platform sportscaster on The Score’s TV channel and across its digital assets including TheScore.com and ScoreMobile. The Canada’s Next Sportscaster idea and concept came from Starcom, and was handed off to Gillette’s AOR to execute.
Hopeful candidates can register for ‘Gillette Drafted: The Search for Canada’s Next Sportscaster’ at the official contest website, Drafted.ca and they can also enter the contest via live auditions in seven Canadian cities – Calgary, Halifax, Ottawa, St. John’s, Toronto, Vancouver and Winnipeg.
All stages of the ‘Gillette Drafted’ contest will be featured as part of an upcoming reality series on The Score, scheduled to debut this fall.
‘We believe our fans know as much about sports as we do, and we are excited to offer one of them a shot at proving it,’ says Score Media chairman and CEO John Levy.