Branchez-Vous! launches Yellow Pages-sponsored iPhone app

The French-language news site has released a news app that allows users to play photojournalist.

Branchez-Vous! has launched an iPhone app that gives on-the-go users access to French-language updates on news, technology, entertainment and sports.

The application also allows users to post pictures they have taken on their iPhone, which can then be seen by other users who have the app. ‘Many apps are really a way to group content, but this one also allows people to use their iPhones to produce content,’ says Branchez-Vous! co-president and CEO Patrick Pierra.

Yellow Pages is the exclusive sponsor of the app for the first six months. The sponsorship includes both pop-up and embedded ads on the application. The two companies already had an existing relationship, as Branchez-Vous!’s online media network, BV! Media, is the ad sales rep for Yellow Pages’ Canada411 site. Yellow Pages recently launched a mobile site and, entertainment site and sports site Branchez-Vous! sites are visited by almost 800,000 unique monthly visitors according to ComScore.