Pop-up Lil’ Shop of Allergy Horrors

The maker of Nasonex schools Torontonians on allergies at Toronto's Yonge and Dundas Square today.

Pharmaceutical co Schering-Plough Canada sets up its Lil’ Shop of Allergy Horrors at Yonge and Dundas Square in Toronto today. The unbranded pop-up shop is full of props to provide an interactive experience about the nuisance of seasonal allergies like grass, weeds and pet dander. Periodic mime performances take place on both days.

The OOH stunt concept promotes the education of symptoms of seasonal allergies, and encourages allergy sufferers to speak to their doctors about treatment options. Momentum handled the creative and execution.