Love-y student design wins Astral competish
The winning team will have its pro-Toronto execution displayed on 50 transit shelters across the city as part of the Astral Media Outdoor student design competition.
This year’s winners of the Astral Media Outdoor student design competition were announced this morning after a tally of more than 6,500 votes on MyTorontoIs.com. The top design, ‘It’s Easy to Love a City that Loves You Back,’ is meant to demonstrate the feeling people get when they live in Toronto by depicting a gleeful woman laughing at the sky. Ontario College of Art and Design (OCAD) advertising students Meghan Ciliberti, Patrice Pollack and Ofelia Haroutunian created the poster.
‘The design offers a very unique view of Toronto which includes a creative twist on cultural optimism,’ says Luc Sabbatini, president of Astral Media Outdoor, in a release.
For the contest, third-year advertising students at OCAD were challenged to create original outdoor creative responding to the statement ‘My Toronto is…’, that would make people smile.
‘It’s Easy to Love a City that Loves You Back,’ will appear on 50 transit shelters across the city next month. The winning team also receives $3,000 in prize money and a $2,000 donation to a charity of their choice. The other three finalists receive $500 per team, and each student receives one half-credit paid for their next semester at OCAD.
‘By creating these ads, OCAD students gain valuable experience, feedback and exposure for their work, enhancing their learning experience,’ says Tony Kerr, chair of OCAD’s undergraduate advertising program.