Torontoist shares with Globe and Mail
A new agreement between the popular city blog and the national newspaper will see blogger news and photo feeds featured in the Globe's new Toronto web hub.
The Globe and Mail and Torontoist yesterday announced a content-sharing agreement that will see information from the popular city blog featured in the Globe‘s new Toronto web hub.
Torontoist co-publisher Ken Hunt, whose Ink Truck Media took ownership of the blog earlier this year, says the partnership sends a message that the city blog, formerly owned by the New York-based Gothamist network, is a legitimate place to advertise online. ‘We have strict editorial standards and a full-time editor who works on the site to make sure our content is on a consistently high level. I think that endorsement from the Globe and Mail should help establish that in the minds of media buyers,’ he tells MiC.
Hunt hopes traffic to the site, which now sits at 189,000 monthly uniques (Google Analytics) will triple by the end of the year. ‘We’ve already seen a bump in traffic just in the past couple of days since the announcement has come out,’ he says.
The Globe‘s new local news hub will prominently feature Torontoist’s daily Urban Planner, which lists events happening in the city along with Newsstand, a roundup of the top news stories affecting Torontonians. In addition to these regular features, the Globe will spotlight some of the best of Torontoist’s coverage of life, arts, culture, news and politics from around the city. Torontoist has about 40 contributors who are compensated for their work – rates that Hunt says he hopes will rise as a result of the partnership.