M2 Universal prez elected to NADbank board of directors

The principal research arm of the Canadian daily newspapers industry has named Globe and Mail VP advertising sales Andrew Saunders vice-chair.

At NADbank’s recent AGM, M2 Universal Communications Management president Sara Hill was elected to the board, Globe and Mail VP advertising sales Andrew Saunders was chosen to take over the role of vice-chair from ZenithOptimedia Canada president and CEO Sunni Boot (who will still remain on the board), and Vector Media president Veronica Engelberts takes over the treasurer role from GroupM Canada president & CEO David Campbell, who has retired from the NADbank Board.

NADbank president Anne Crassweller tells MiC that results from the strategic planning process for the next year, which has been ongoing since January, will be announced this summer. ‘Part of that is looking to see where we can work with other research organizations to harmonize what we do to help us expand our resources,’ she says, citing as examples online web-based panel research partners with whom NADbank has had a history of working. Crassweller adds that the organization is looking to better incorporate readership of online editions as part of those plans. ‘Newspapers aren’t only about print anymore, so we have to make sure that we’re doing all we can to expand to all aspects of the business,’ she says.

Kevin Bent, president and publisher of Pacific Newspaper Group, continues as chair of the board. Also remaining on the board are Guardian publisher and GM and group publisher, Transcontinental Media Nova Scotia & Prince Edward Island Don Brander; Aegis Media Canada chair Bruce Claassen; La Presse VP sales and marketing Jean Durocher; Toronto Sun and 24 hours publisher and CEO Kin-Man Lee; Toronto Star VP consumer marketing Sandy MacLeod; Metro English Canada group publisher Bill McDonald; Cossette VP, media director John Tarantino; Marketel VP media Alain Tardy; and M2 Universal Digital VP director digital communications Peter Vaz.

Retiring from the NADbank board are Rogers director of media, marketing and communications Tom Batho; Canwest Media VP digital media Jennifer Holgate; and Sun Media VP corporate advertising sales Shannon McPeak.

The tripartite organization – whose membership is comprised of daily newspapers, advertising agencies, media companies and advertisers – conducts annual readership, product, retail and lifestyle category studies in urban markets across Canada. The study has evolved over the years and provides members with readership data on 80 Canadian daily newspapers and two Detroit dailies in 54 urban markets across Canada.