Uptrend brings Everyday Health to Canadian advertisers
The Toronto network is now representing Canadian ad sales for the traffic-heavy Everyday Health Network.
Toronto-based Uptrend Media is now representing Canadian ad sales for Everyday Health Network, which consists of 20 health- and fitness-related sites targeting the 18- to 49-year-old, female-skewed demo.
Since merging with RevolutionHealth.com in October, the Everyday Health network reaches over 2.3 million Canadian unique viewers a month (according to ComScore’s March numbers), and in November surpassed WebMD as the most visited health network on the web.
Owned and operated by NYC-based Waterfront Media, the network offers brands targeted reach according to age, gender and health condition, gathered via newsletter sign-ups and profile info required from users to access certain interactive features like My Calorie Counter, Healthy Meal Planner and Weight Tracker.
Sponsorship of site sections, quizzes, tools and blogs are also available to Canadian advertisers, as are dedicated sponsored emails and custom content opportunities featuring the network’s existing experts. A roster of Canadian experts is currently in the works.