GlassBox heads to cable

Aux expands from online to cable this fall with a 24-hour music station on Rogers.

Rogers Cable is getting a new digital specialty this fall. Following CRTC approval for a category 2 specialty television license in March, GlassBox Television’s cross-platform music channel Aux, online since November, is bringing its audience to a new platform on the Rogers Digital VIP, with placement on the same tier as other digi specialty channels at no extra cost.

Pegged as ‘Real Music Television,’ Aux content features musical groundbreakers and rising artists from around the world through current affairs, videos, films, documentaries and charts. Original series on Aux include urban music magazine show Cypher, Moe Berg-hosted MasterTracks and the current music events and interview show ExploreMusic with Alan Cross.

Aux also recently partnered with Exclaim! TV’s Garageland and CBC Radio 3′s R3TV where it will bring its special Aux reports on music news and events from around the world this fall.

Currently, viewers can watch Aux programming during a weekly two-hour sneak peek Mondays at 9 pm ET on GlassBox Television’s multi-platform channel, BiteTV – already available to TV service providers across the country including Bell TV, Cogeco and Telus, and recently added to the Rogers Digital VIP package.

In a release this morning, co-CEO of GlassBox Television and founder and president of Aux Raja Khanna calls the launch on Rogers a ‘key next step’ in Aux’s strategy to bring its brand of music television to Canadian audiences.