The shortlisted: Canada gets 15 chances in Design and Cyber
Leo B, Sid Lee and DDB take one in each Cannes category. Meanwhile, Radio, Outdoor and Media winners will be announced later today.
Seven Canadian entries have been shortlisted in the Design category at Cannes this year, out of a total of 157 Lions contenders. Out of the 44 Canadian Design projects entered this year, those who have made it to the next round include three in the Corporate Identity Schemes – Small Scale subcategory, including Leo Burnett Toronto’s treehugging ‘The Design Where Nothing Goes To Waste’ business cards and identity work for Scarborough, ON-based sustainable furniture designer Urban Tree Salvage; Montreal-based Orangetango got a nod for the ‘La Belle Excuse’ olive oil product line for Quebec’s Oliveraies Stavropoulos; and MacLaren McCann Calgary got one for its piano key logomark for Murray Piano Services.
In Design’s Publications category, Cossette Interactif Montreal was nominated for its ‘High 5′ reports for Montreal-based non-profit entrepreneurship org Enablis, and DDB’s Vancouver office got a nod in the Foods category for its packaging redesign for Silver Hills Bakery. Sid Lee got a nod in Self-Promotion for its agency branding, as did GJP Advertising + Design for a sweat-measuring t-shirt for personal trainer Roland Semprie. Last year Canada won two Design Lions.
Meanwhile in Cyber space, eight of the 208 entries on the shortlist were Canadian. Leo Burnett’s Supercrazyalive.com website for Coke’s Five Alive brand got a nod in Foods & Drinks, and Tribal DDB’s sexy Subaru sumos caught the jury’s eye in Automotive Products & Services. In Travel, Entertainment and Leisure, the judges liked the looks of Noise Digital Vancouver’s ‘Zombie Singles’ undead dating site for Resident Evil: Degeneration on the Nokia N-Gage; in Business Products & Services Varialstudio+decod out of Montreal sparked interest with Creatorsofemotion.com for Ubisoft. Stocks are also up for Taxi Toronto’s Lotus Stock exchange. The ‘Coke Zero Campaign’ by Henderson Bas got a nod in Interactive Campaigns, one of three nods for the beverage brand in the category.
In Automotive Products & Services, Saatchi & Saatchi Toronto is nominated for the ‘Snowy Road’ for Toyota Venza, featuring a Venza that ventured out of its leaderboard, inspired by faux stories about snowstorms on national news sites. Finally, Sid Lee’s ‘Beckham vs. KG’ viral video for Adidas 60th Anniversary scored a Viral Video nomination. Canada entered 104 cyber efforts this year.
The winners in both categories will be announced tomorrow.