Mike Holmes launches his own magazine
Moen Canada has bought the outside back cover of Holmes magazine, launching this November from the TV star and home reno expert.
Television star and trusted contractor Mike Holmes is about to join the ranks of Martha Stewart and Oprah Winfrey with his own magazine, Holmes, launching in November. Published by Dauphin Media Group (Canadian Architecture & Design magazine) and The Holmes Group, editorial content will include tips from building professionals, construction projects, products and techniques, the latest technology and appliances and info about insurance, permits, contracts and inspections.
Moen Canada, a maker of plumbing products, has committed to the outside back cover for the launch issue in November and subsequent issues in 2010. ‘Right now I don’t think there’s a lot of magazines similar to it,’ says Charlie Ferguson, Dauphin Media Group VP. ‘The editorial will be written in Mike’s voice and he will be signing off on all content.’
With an initial print run of 75,000 copies, the bi-monthly Holmes (approximately 120-plus pages) will be available by subscription and on newsstands across Canada. The Holmes Group is promoting internally via their website that has a data base of more than 50,000.
Holmes stars in HGTV’s Holmes on Homes and the upcoming Holmes Inspection, which will debut this fall. He also writes a weekly column for Canwest newspapers.