Bergeron does double duty

Astral Media's VP corporate communications and brand management Alain Bergeron has just been appointed to an additional role as the co's new CMO.

Montreal-based Astral Media has just appointed Alain Bergeron to the position of chief marketing officer, where he’ll be charged with developing a more integrated approach to marketing.

His current role builds on eight years of brand management and corporate marketing at Astral, including external, financial and institutional communications, all of which he will continue to helm.

Bergeron joined Astral in November of 2001 as VP communications.