Canwest Broadcasting realigns its ad sales

CTS is expanding its role to include sales to U.S. advertisers for the broadcaster's specialty stations.

In an effort to mirror its Canadian model, Canwest’s specialty U.S. ad sales will be handled by Canadian Television Sales (CTS). Effective Sept. 1, the CTS sales force will be approaching U.S. clients on behalf of both Canwest’s specialty stations and their corresponding web sites. Meanwhile, NY-based Impulse Media Sales will continue to rep Global’s Television stations and their websites in the U.S. market. Impulse also reps Corus and Maple Leaf Sports and Entertainment.